Online Marketing and Search Engine Optimization (SEO)

Organic Search Engine rankings and online marketing are the keys to obtaining visitors for very little cost. SEO services are absolutely vital to your website's success. Being found in the top of potential customers' search results doesn't happen by accident. And it's not easy. We will put together a custom monthly online marketing plan for your business to help your site reach its potential. A successful campaign will include the following elements:

Pay Per Click (PPC)

While organic Search Engine Optimization generates traffic, it is not "instantaneous." Utilizing search engine marketing programs such as pay per click (PPC), traffic can be received in a matter of days instead of months. As a result, every business should have a PPC program for their targeted keywords. This page discusses a proven PPC methodology that should allow you to increase traffic to your site quickly and effectively. We discuss the entire PPC process on this page, and provide a complete step-by-step description of their use.

Web Analytics

Web Analytics is critical to improving the measurable results of any website promotion program. You need to understand where traffic comes from, where they go, and more importantly the return on their investment (ROI) or you are simply wasting your money. The issue is that there are a great many Analytics tools on the market, and few actually provide competent guidance in how to use the data to achieve your internet marketing goals. We offer a discussion of our Analytics methodology, and discuss how our technology can very economically present statistics to manage your business, especially when coupled with our offered consulting. This is a must-read section!

SEO Web Design

Web design and SEO Design are different. Anyone can make a pretty website using Flash, AJAX and a Content Management System. But most designers, and most CMS systems, make production cars. If you want to race and if you want to finish number one, then you need a race car. Race cars require blueprinted designs, handcrafted tuning, and a skilled team of engineers. Only then can they compete in a real race. A race car will almost always beat a production car. The only way to win in the search engines is to design your site for the purpose of competing. A properly designed website will succeed with both your customers and the search engines. Our SEO Web Design section discusses design concepts and implementation techniques as well as our design-related search engine optimization services.

Branding

Branding is basically other activities that do generate traffic, but are also building awareness of your products and services. Community being a growing internet marketing focus, this section discusses everything from banners to press releases to demographic targeting to personalizing search results. If you are interested in operating any branding programs, and you are interested in building brand equity in your website, then the internet marketing programs in this area are essential to your success. It covers banners, social search, local concepts, press release activities, and how to do them all well.